Outlining the next chapter of my life

Last weekend I attended BlogHer'13, which is the largest blogger conference in the country, and my brain was filled to overflowing with an abundance of information about how to navigate the next chapter of my life. It occurred to me during Guy Kawasaki's keynote that I have been working with an outdated paradigm. In fact, I feel like quite the dinosaur, but unlike the dinosaurs, I'm planning to adapt to the new landscape and thrive.

I am probably not the only writer who has been walking around thinking that the big goal of having a blog was to get a book contract. I started blogging in 2006 at Antiquity Oaks, talking about my day-to-day life on the farm growing our own food, and I assumed that once I got a book contract, I would then be able to make money writing. Well, my third book comes out this fall, and I'm still not making money. Yes, I get an advance and royalties off the book sales, but following the advice of many authors who have gone before me, I've been spending the advance to supplement my publisher's efforts to promote my books, hoping that it would increase sales and I would ultimately make a profit. That hasn't really happened. And it doesn't happen for most authors, so I'm not alone. And even if I had not spent my advance on publicity, I still would not have made enough to live on.

But there are a lot of writers who are making money today, and they're doing it through their blogs. They are creating their own little mini media companies, and some of them have grown far beyond the "mini" stage and become small businesses with employees and other team members. It was rather depressing to meet people who started blogs far more recently than 2006 and are making a very good living from the business that they've developed.

Over the next few weeks I'm going to share with you the notes I took at BlogHer'13 as I outline the next chapter of my life.

The next chapter

 

This week I'm at the BlogHer '13 Conference, being held in Chicago this year, which is practically in my backyard. No, I'm not speaking at this conference. I'm here to learn, and being close to home is really important to me because that reduces the costs considerably ... and that brings me to my next goal.

After writing three books that were published by a traditional publisher, I am pretty much "over" the thrill of being published, and the goal for the next chapter of my life is to actually make money. I am not talking about being greedy or getting rich here. I am simply talking about making as much money as someone who works at the local discount store or fast food restaurant, so that if my husband were to die tomorrow, I wouldn't get evicted from our home after the life insurance runs out. If you think that authors are all rolling in buckets of money, check out my previous post on that topic.

It is a sad fact of life that the digital revolution has made information easier to access and cheaper than ever before. There are a gazillion writers out there willing to write for free or next to nothing, which has driven down book royalties, advances, and payment for magazine articles. In fact, hundreds of magazines have gone belly up over the past few years because of dwindling subscriptions and advertising dollars. And most magazines don't pay a penny more today than they did twenty years ago.

So, what does this have to do with the BlogHer conference? Bloggers with good business sense can make money. I've often lamented the fact that I am a terrible business person, but I really need to get past that. My son recently suggested that I read Sheryl Sandberg's Lean In, and although it might seem like the perfect book for young women -- and it is! -- it is also a great book for women whose children are growing up and leaving home. Right off the bat she got me thinking ... "What would you do if you were not afraid?"

My answer ... I would charge more for my writing and speaking. (And in many cases, "more" simply means "something" as I often speak or write for free.)

And you have no idea how hard it was for me to admit that! Why? Because I'm afraid that if I ask for fair compensation, people will think that I'm greedy or unworthy and they won't like me. This is a common problem that women have, according to the legions of research quoted in Sheryl's book, so I am not alone. And this is one reason that women make less money than men almost a century after we got the right to vote. We have less confidence, and we simply don't ask for more!

So, in the next chapter of my life, I want to be a big girl and start earning a living myself. I feel that I have been truly blessed to have a husband who earned enough money that I could stay home with our children when they were young, but they're all grown up and gone now.

It's time to stop being afraid ... and turn the page to discover the next chapter of my life.

Writer's conferences

If you write, and if you are even semi-serious about writing as a career, at some point, you should attend a writer's conference (or two or three). I've attended a few over the years, and I've always wanted to attend the one sponsored by the American Society of Journalists and Authors because some say it's the best one out there. It is always held in New York City, which is how they are able to get a very large number of publishing professionals -- agents, editors, etc -- to attend. And I'm excited that I will be attending this April, not just as an attendee but as a speaker. I'm moderating a panel on "How to Negotiate Your Own Book Deal," which is geared towards people who don't have an agent.

So far, I only have one other person on the panel, but it's a publishing lawyer, so that's a good start! I'm hoping to add another author and/or agent to the mix, so if that might be you, please get in touch! And if you're a writer at any stage of your career, consider attending!

From first draft to publication

A writer friend who is currently writing his first book asked me about the process of editing after the manuscript is turned in. It sounds absolutely nuts that it takes so long to get a book into stores, but once you see the timeline, it makes sense. Before writing my first book, I didn't realize how much actually goes into the process!

The manuscript for my next book is due this Thursday. After the book is turned in on Jan. 31, I probably won't hear anything for six weeks, as the book is passed around the publisher's office and then the editor gets to work on the line edits. Then we'll spend a couple months on editing, which often feels like a full-time job! At that point, the editor sends me the whole manuscript with "track changes" in it, and I go through and start clarifying, adding, etc. I email her when I have questions. If it's too complicated, we talk on the phone.

Once that is done, I email the whole thing back to her, and she starts going through it one chapter at a time for final edits and sending them back to me one chapter at a time for additional clarification on the clarifications. After that, we each give it a final read-through. Pretty much all of April and May are consumed with editing.

Then the page designer gets it and turns it into a beautiful book! About a month later, I get a pdf, and the publisher sends that to reviewers and potential endorsers with the disclaimer that it has not been proofread. Believe it or not, there are still typos at that point! I read it, and a proofreader reads it, and we submit a list of corrections, which is usually a couple dozen. It always blows me away how many little things have been missed. At this point, an indexer also gets the book and creates the index. The endorsers usually have about four weeks to read the book and get back with their quotes, which will be added to the first pages inside the cover. And then it finally goes to the press for printing!

I've heard some small presses are slower than this. Someone on the ASJA forum the other day was saying that it was a year from submission to print when she did a book for a small press. In my case, we want to get the book out for the Mother Earth News Fair in Pennsylvania at the end of September, so we have a real deadline, which we religiously adhere to, because we really want to get the book in front of the 12,000-15,000 people who attend every year!

The path less traveled

When I told everyone that we were moving to the country in 2002 to grow our own food organically, they all looked at me with a puzzled expression, and then finally asked, "Did you grow up on a farm?" When I said no, they'd ask how I knew how to raise animals and do all the things I wanted to do. When I told them I'd read books, they'd ask, "Well, what if you make a mistake?" At the time, I didn't think we'd make any mistakes. It seemed pretty simply and straight-forward. But of course, we did make mistakes -- lots of them. Plenty of people have told me that they wouldn't have been surprised to see us turn tail and run back to the suburbs. But we kept going forward -- even after I realized that mistakes were inevitable.

Was I afraid of making more mistakes? Of course! But no one ever reaches their goals if they don't face their fears and push past them. I push past a variety of fears every day. Rarely do I speak in public and not feel like I'm going to throw up or pass out at some point either before or during the presentation. But I just keep talking. And every single time I step on an airplane to go somewhere, I see the plane crashing, but I get on that plane anyway and remind myself that statistically I'm more likely to die driving to the airport. I know other published authors who could take their careers to another level if they would push past their fears of public speaking or flying, but they don't do it.

We all love our comfort zone. That's why it is our comfort zone! And I certainly am not a stranger to taking the easy way out. I was reminded of that last month when I was at Monticello, speaking at the Heritage Harvest Festival. On Friday, I rode the shuttle bus back and forth between the visitor center and the mansion. On Saturday, the line for the bus was rather long, and it was a beautiful day, so I decided to walk up the mountain. I didn't get very far before I realized why the vast majority of people were taking the shuttle bus. Walking up a mountain is hard!

But it also presented me with some great opportunities. I was able to see beautiful flowers in the woods that no one on the bus would see. And I realized that it really boils down to this -- if you simply do what everyone else is doing, then your experience of life will be similar to everyone else. The path less traveled is usually more challenging, but it is not impossible.

When walking up the mountain at Monticello, there were benches along the path where I could sit down if I was tired. And in our day to day lives, we usually have opportunities to sit down, even if just for a few minutes, to catch our breath, reflect on where we've been, and look at where we're going. If you don't like what you see up ahead, whether it looks too hard, or the ultimate goal doesn't look good enough, you can turn back or take a different route. But one thing you must realize is that you are the one responsible for the journey, whether the sun is shining or the rain is falling or the wind is threatening to knock you down.

When we're faced with challenges, we may be tempted to give up or turn back, or we may increase our resolve to reach our goals. As my second book is being released, and I'm on contract writing my third, I'm also watching two very important people in my life dieing as I am going through my own change of life, which are all constant reminders of my mortality. And the voice in my head keeps telling me to hurry up! Life is the ultimate race, but few of us ever know when we're getting close to the finish line. I'm determined to continue stepping out of my comfort zone. I know where I want to go, and the path is not well traveled, but I'm okay with that. As Robert Frost said, "I took the road less traveled by, and that has made all the difference."

On the road again ... to book signings

I just sent out more than half a dozen emails to bookstores that hosted a book signing for my first book, Homegrown and Handmade. Some of the emails went like this:

When we had a book signing at your store for my first book last year, we sold 21 copies, and I expect my new book to have similar appeal to readers.

But one went like this:

The signing at your store for my first book was scheduled at the last minute, and we didn't really have great media, so sales were disappointing.

Okay, "disappointing" is an understatement. I'm pretty sure it was one or zero books sold. There was another book signing where only two books were sold, but there was also one where 32 books were sold! What was the difference between the events?

It's all about marketing and media attention. Book signings should be planned at least six to eight weeks in advance, and you need as much media attention as you can possibly muster. Do not think for even a nanosecond that you will sit in a bookstore for a couple of hours and sell dozens of books to passersby who have never heard of you or your book before the moment they see you.

In addition to the bookstore's publicity efforts, you need to work to get at least one story written about you in the local newspaper. If you can snag a spot on a local television morning show, that is also great, but in my experience, newspaper stories net the largest number of attendees at signings. It makes sense when you think about it -- newspaper readers are readers; television viewers are not necessarily readers.

Another great strategy is to find a local group to sponsor your signing. A local sustainability organization publicized the signing where 32 books were sold. It should be fairly easy to figure out your market if you are writing non-fiction, but what if you're writing fiction? Where do you find a group of people who like to read romance, for example? How about other romance writers! Many cities have writer support groups, and people who write romance also like to read it. They would also enjoy listening to your story of publication.

And you will sell more books if you have a talk planned. Most people are more interested in hearing what you have to say, rather than just saying "hi" and having you sign their book. If they are going to take the time to go to a bookstore, you need to make it worth their time. Tell them about the writing process or what inspired you to write the book. If the book is autobiographical, tell them something that isn't in the book. Give them the chance to get to know you a little better.

Obviously my second email above did not end with a reminder of disappointing sales numbers. I went on to mention that many of my other book signings sold 20 to 30 copies with proper planning and media placement and that I was confident we could do as well if we scheduled another book signing with the store this year.

Is your writing good enough or better?

Deep within the "draft" section of my post list, I found this, which I wrote back at the end of January but didn't publish it to the world because I was afraid it wasn't very good. I'm still not sure that it is, but I decided to put it out there and see what everyone thinks.

Yesterday I finished the manuscript for Ecothrifty and emailed it to my publisher. On one hand, it was a great feeling. On the other hand, I knew it wasn't perfect, and deep down inside, I worried that it might be really terrible. In fact, in the email, I asked the editor to let me know as soon as possible if it didn't suck too badly.

While there are some people who get very upset about anyone editing their words, it seems that the real writers are far more worried that their writing is simply not good -- and all the editing in the world can't fix it. I think this might be the difference between a writer and someone who simply writes. If you think that you have perfectly expressed your ideas in a piece of writing and that no one should change a word, you don't really understand what it means to be a writer. A writer knows that even though you may have sweated and cried and lost sleep over your work, it still needs to be edited. There will be things that don't make sense to someone else. There will be things that should be re-arranged. There will be words that will seem out of place or out of character.

And that is the beauty of a great editor. She doesn't change things or make assumptions. She asks questions about what you intended to say. She lets you know when something doesn't work. She helps you to say what you really wanted to say. She is critical but fair and realistic. She doesn't let you get away with writing something that is simply "good enough." A good editor is worth her weight in gold.

But even the greatest editor can't fix something that really sucks. And a real writer knows that. And that is why we worry so much about whether our work is half decent. I know I'm in good company though. John Steinbeck complained in his diary about how he worried over The Grapes of Wrath, and J.K. Rowling used to call her sister crying when her latest Harry Potter book wasn't coming together the way she wanted. I can only imagine how unsympathetic her sister must have been after Rowling had become a huge success. But I also hope she was nice about it.

Even if the rest of the world loves our writing, we worry about it. Although that insecurity might drive everyone crazy -- writer and loved ones -- it is probably what made people like Steinbeck and Rowling such great writers. They refused to stop revising and rewriting until it was better than "good enough." They kept pushing themselves until it was really amazing.